雅斯特品牌靈感源于地中海的自由港城市——特利雅斯特（trieste），中文命名融合地中海港灣、言傳記憶力與品牌美學(xué)“雅”，形成獨(dú)特風(fēng)情的名稱(chēng)：雅斯特。英文名稱(chēng)：NEW MASTER意為新銳力量，表明雅斯特酒店集團(tuán)通過(guò)行業(yè)創(chuàng)新、個(gè)性服務(wù)、資源整合打造核心競(jìng)爭(zhēng)力，立志成為酒店行業(yè)新生力量的倡導(dǎo)與引領(lǐng)者。

 Inspired by the Mediterranean freeport city of Trieste, the Yaster brand is named after the unique style of the Chinese name, which combines the Mediterranean harbor, verbal memory and brand aesthetic "Yaeste". English name: NEW MASTER means cutting-edge force, indicating that Yaster Hotel Group has built its core competitiveness through industry innovation, personalized service and resource integration, and is determined to become an advocate and leader of new forces in the hotel industry. 

集團(tuán)旗下品牌共擁有超過(guò)500家酒店，覆蓋湖北、湖南、廣東、廣西、云南、貴州、四川、重慶、山東、山西、河南、江西、福建、海南等地區(qū)的100多座重點(diǎn)城市，員工數(shù)量超過(guò)13000人。

          The Group has more than 500 hotels in more than 100 key cities in Hubei, Hunan, Guangdong, Guangxi, Yunnan, Guizhou, Sichuan, Chongqing, Shandong, Shanxi, Henan, Jiangxi, Fujian, Hainan and other regions, with more than 13,000 employees.

         作為國(guó)內(nèi)最早精準(zhǔn)定位中檔酒店市場(chǎng)的酒店集團(tuán)，雅斯特以中檔商旅文化酒店行業(yè)開(kāi)創(chuàng)者和先行者的姿態(tài)，秉承“專(zhuān)業(yè)、舒適、優(yōu)雅、親和”的產(chǎn)品理念，和“以朋友般的熱情，讓每一位客戶滿意”的服務(wù)理念。

          As the earliest hotel group in China to accurately position the mid-range hotel market, Yaste adheres to the product concept of "professional, comfortable, elegant and friendly" and the service concept of "satisfying every customer with the enthusiasm of a friend" as the pioneer and pioneer of the mid-range business travel and cultural hotel industry.

[ 原創(chuàng)聲明：本文為結(jié)婚產(chǎn)業(yè)觀察轉(zhuǎn)載；來(lái)源：互向設(shè)計(jì)；轉(zhuǎn)載請(qǐng)注明作者姓名和來(lái)源。文章內(nèi)容系作者個(gè)人觀點(diǎn)，不代表結(jié)婚產(chǎn)業(yè)觀察對(duì)觀點(diǎn)贊同或支持。 ]

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